Now serving not-for-profits across AustraliaAcquire / Retain / Consolidate75% of donors verified to 2+ yearsSuite 5 · Osborne Park · WA 6017Building better connections since 2022
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§ 02.2 —

Lapsed donor reactivation calls

Reactivation

Reconnect with donors whose memberships have lapsed or who have cancelled their monthly giving.

In short

How do you reactivate lapsed donors?

We call donors whose regular gift has lapsed or who have cancelled, thank them for what their support achieved, share the work still to be done, and invite them to restart their giving. Every conversation is respectful and never pressured, and each outcome is recorded and resubmitted cleanly to your CRM.

Last updated

Key facts
  • Lapsed and cancelled regular givers
  • Details amended during the call
  • Outcomes resubmitted to your CRM
  • In-house team with four weeks of initial training
How it works

How it works.

We reach out to lapsed donors with warmth and respect, reminding them of the difference they made and the work that still needs doing. The outcomes are recorded and resubmitted to your CRM cleanly, so your team picks up where ours leaves off — without missing a beat.

  1. 01

    Segment

    We agree which lapsed and cancelled supporters to call, and the message for each group.

  2. 02

    Reconnect

    We remind each donor of the difference they made and the work that still needs doing.

  3. 03

    Invite

    Where the donor is open to it, we invite them to restart their regular gift.

  4. 04

    Update

    Contact and payment details are amended so the reactivated gift processes.

  5. 05

    Resubmit

    Outcomes go back to your CRM so your team picks up where ours leaves off.

What's included

  • Record contact
  • Amend any details
  • Resubmit data with outcome
  • Calls made by our in-house Perth team, never outsourced

Who it's for

  • Charities with a backlog of lapsed or cancelled regular givers
  • Teams whose in-house callers can't reach the whole lapsed file
  • Organisations that want lapsed donors treated with care, not pressure

Working through declined transactions or expired cards? Explore our declined-payment follow-up service for failed regular gifts.

Quote reactivation
§ FAQ — Reactivation

Questions about reactivation.

A lapsed donor's regular gift has stopped without them choosing to end it, often because of a failed or expired payment. A cancelled donor asked to stop. Both can be reconnected, but the conversation is different: lapsed donors often just need their details updated, while cancelled donors need to be listened to first.
Not when it is done well. Our team opens with thanks, not an ask, and respects every decision. Donors who don't want to restart are recorded accordingly so your organisation doesn't contact them again unnecessarily.
Yes. Every contact is recorded, any details the donor updates are amended, and the data is resubmitted to you with its outcome, so your records stay clean and your team knows exactly where each donor relationship stands.
Yes. We follow the Telecommunications (Telemarketing and Research Contacts) Industry Standard 2017, which sets permitted calling times and identification rules, and the Privacy Act. Verification calls run on the AVI8 and Evergiving platforms, both Level 1 PCI-certified, and personal data is de-identified after six months.
Pricing is based either on the volume of contacts handled or on successful outcomes achieved, tailored to the size and goals of your organisation. Request a quote and we reply within one business day with a proposal.

Related services

Follow Ups →

Our team reaches out about declined transactions and additional donations — recovering value, gracefully.

Welcome & Verification Calls →

Welcome new donors and confirm the details on file — clean records, warm introductions, every time.

Communication and Retention →

A friendly hello or a Happy Birthday wish can make a remarkable difference to retention and engagement.

See all nine services →
Ready to begin?

Let's price your campaign.

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