How do retention calls keep donors giving?
Retention calls are conversations with no ask: thank-you calls, birthday wishes, milestone acknowledgements and well-timed updates on your work. They remind donors why they chose your cause, give them a real person to talk to, and keep them committed for longer. Each call also updates the donor's profile in your CRM.
Last updated
- Thank-you, birthday and milestone calls
- No-ask stewardship conversations
- Donor profiles updated in your CRM
- Built around long-term donor stewardship
How it works.
Retention is the quietest, most under-appreciated form of fundraising. Personalised greetings, milestone acknowledgments, and well-timed updates remind donors why they fell in love with your cause in the first place — and keep them committed for years to come.
- 01
Plan
We agree the moments that matter: anniversaries, birthdays, milestones and updates.
- 02
Greet
Donors receive a personal greeting and thanks, with no ask attached.
- 03
Listen
We capture feedback, preferences and anything the donor wants you to know.
- 04
Update
Donor profiles are updated and resubmitted to your CRM.
What's included
- Record contact
- Personalised greeting
- Update donor profile
- Calls made by our in-house Perth team, never outsourced
Who it's for
- Charities that want to reduce regular giver attrition
- Organisations without staff time for thank-you calling
- Teams building a long-term stewardship programme
Questions about communication and retention.
Related services
Welcome new donors and confirm the details on file — clean records, warm introductions, every time.
We contact your donors with care to encourage higher monthly contributions when the moment is right.
Voice AI and SMS AI agents that complement our human team — at scale, on brand, around the clock.
